
The FaceTune app by Israeli company Lightricks has more than 200 million downloads, and competitors like YouCam Makeup from Taiwan and BeautyPlus from Singapore have each seen more than 100 million downloads. Artificial intelligence for artificial beauty Everything is possible, from minor corrections such as smoother skin and thicker eyebrows to completely changing a person's facial structure. The market for face filter programs is booming, and what they can do has become increasingly sophisticated in recent years. But not on social media, where virtually every influencer seems to smile back at users with perfect hair, smooth skin and gleaming white teeth. These so-called flaws are the most normal thing in the world.

Everyone has them: pimples, pores, skin impurities.
